Healthcare fieldwork
Healthcare recruitment,
handled with care.
Massive Wave Research Healthcare recruits healthcare professionals, patients, caregivers and payers for qualitative and quantitative market research across the UK, US and selected international markets.
Specialist audiences need specialist screening
Healthcare respondents often have to meet specific clinical, professional or experiential criteria. That makes careful screening and validation essential, not optional.
We work closely with each client so that recruitment criteria, screening and delivery match the study — whether the audience is a broad group of healthcare professionals or a small, hard-to-reach patient population.
Who we recruit, across primary and secondary care
Healthcare professionals
- General practitioners
- Specialists, e.g. cardiologists, dermatologists, oncologists, ophthalmologists
- Surgeons
- Nurses and pharmacists
- Allied healthcare professionals
- Key opinion leaders (KOLs)
Patients, caregivers and decision-makers
- Patients with diagnosed conditions
- Patients at different stages of treatment
- Caregivers and support networks
- Payers and commissioners
- Healthcare decision-makers
- Health-related consumer audiences
Where we support healthcare research
- Healthcare systems and care delivery
- Hospitals, clinics, and primary and secondary care settings.
- Pharmaceutical research
- Market research around pharmaceutical and clinical topics.
- Devices, diagnostics and technology
- Medical devices, diagnostics and healthcare technologies.
- Therapeutic areas
- Including oncology, diabetes, cardiovascular, respiratory, gastrointestinal and rare diseases.
- Patient pathways
- Treatment experiences and healthcare decision-making.
- Hard-to-reach audiences
- Highly specialised professionals and small patient populations.
Methods we recruit for
In-depth interviews
One-to-one discussions for sensitive topics, complex journeys and specialist audiences.
Focus groups
Concept testing and exploring perceptions with carefully selected respondents.
Advisory boards
Key opinion leaders and experts giving strategic input on a specific topic.
Diaries & in-home
Bulletin boards, diary studies, in-home interviews and ethnography to follow real journeys.
Surveys & central location
Online surveys for larger samples, and central location testing in a controlled venue.
Recruitment partner or full-service provider
Respondent recruitment
Screened healthcare respondents aligned to your criteria, timelines and methodology.
Recruitment plus support
Screener development, project coordination, translations and transcripts.
Full-service fieldwork
Recruitment, moderation and full project management, with reporting where needed.
Healthcare case studies
Published in full on the current Massive Wave Research website.
- HealthcareRare Disease Patient Recruitment Case Study: Primary Membranous Nephropathymassivewaveresearch.com (original website)
- HealthcareRare Disease Recruitment – Paediatric SCD & TDT Patient Pathwaymassivewaveresearch.com (original website)
- HealthcareNephrologist Recruitment Case Study: pMN Treatment Landscape, UK & Saudi Arabiamassivewaveresearch.com (original website)
- HealthcareRecruiting Senior Payer Decision-Makers For an Anti-IgE Market Accessmassivewaveresearch.com (original website)
- HealthcareRare Disease Patient Recruitment: Primary Membranous Nephropathy and Caregiversmassivewaveresearch.com (original website)
- HealthcareGlobal Patient Advocacy Insights in Obesitymassivewaveresearch.com (original website)
Planning a healthcare study?
Share the audience criteria, method and markets. Please keep briefs to study criteria — no patient-identifiable or personal medical details.