Consumer fieldwork
Real people.
Relevant perspectives.
We recruit carefully vetted consumers across the UK, US and selected international markets for qualitative and quantitative research — from broad general population samples to niche and hard-to-reach groups.
Who we recruit
Every respondent is screened against your criteria, so the people in the session are relevant, engaged and able to give meaningful insight.
- General population audiences
- Targeted demographic groups
- Affluent and high-spending consumers
- Diverse and multicultural consumers
- Lifestyle and behavioural segments
- Brand users and non-users
- Category users and key influencers
- Health-related consumer audiences
- Gen Z, Millennials and generational audiences
Understanding consumer behaviour takes more than access to respondents. It takes the right people, who reflect real attitudes and decisions.
Typical consumer questions
- Product testing
- Consumers evaluate new products so they can be refined before launch.
- Brand perception
- How people see a brand, and what strengthens loyalty and positioning.
- Customer satisfaction
- Feedback from customers to find where the experience can improve.
- Advertising and marketing
- Reactions to campaigns and marketing approaches, before or after they run.
- Usage and attitudes
- How and why people use products and services day to day.
- Shopping habits
- How purchase decisions are actually made, in store and online.
Recruitment shaped around the method
Interviews & focus groups
In person or virtual, including triads and duos for smaller group dynamics.
Ethnography & in-home
Research in people’s own homes and routines, online or face to face.
Shopalongs & mystery shopping
Purchase decisions observed as they happen, in real retail settings.
Hall tests & product testing
Larger samples evaluating products in a controlled setting, plus eye-tracking studies.
Online communities
Participants contributing over days or weeks, at times that suit them.
As much or as little as your team needs
Respondent recruitment
Screened consumers aligned to your criteria, timelines and methodology.
Recruitment plus support
Screener development, project coordination, translations and transcripts.
Full-service fieldwork
Recruitment, moderation and full project management, with reporting where needed.
Consumer case studies
Published in full on the current Massive Wave Research website.
- ConsumerGaming Audience Recruitment: Survival Horror Franchise Researchmassivewaveresearch.com (original website)
- ConsumerRecruiting Connected Users for Messaging Feature Testingmassivewaveresearch.com (original website)
- ConsumerDriving Innovation in At-Home Hair Colouring Through Consumer Product Testingmassivewaveresearch.com (original website)
- ConsumerExploring the Future of Food Innovation Through an International Online Communitymassivewaveresearch.com (original website)
- ConsumerCapturing Real-World Food and Beverage Decision-Making Through Restaurant Immersionsmassivewaveresearch.com (original website)
- ConsumerExploring In-Store Buying Habits with Shopalongsmassivewaveresearch.com (original website)
Planning a consumer study?
Tell us the audience, method and markets. We will come back with how we would recruit it.