
Consumer fieldwork
From general population samples to niche and hard-to-reach groups: brand users and non-users, affluent and multicultural consumers, Gen Z and other generational audiences, category users and key influencers.
Consumer fieldworkFieldwork & respondent recruitment
Carefully screened respondents for consumer, healthcare and B2B fieldwork in the UK, US and selected international markets.


In-store, in-home, online or face to face — recruited for the method you have chosen.
Our in-house recruitment team identifies and screens the right people for each brief, combining internal resources, custom recruitment methods and selected channels. How much more we take on is up to you.
Screened respondents matched to your criteria, timelines and methodology. You run the sessions; we focus on getting the right people to them.
Add screener development, project coordination, translations or transcripts — without committing to a fully managed service.
Recruitment, moderation and full project management, with transcripts, translations and reporting where you need them.

From general population samples to niche and hard-to-reach groups: brand users and non-users, affluent and multicultural consumers, Gen Z and other generational audiences, category users and key influencers.
Consumer fieldwork
GPs and specialists, nurses and pharmacists, patients and caregivers — including rare-disease audiences — as well as payers, commissioners and key opinion leaders. Recruitment where clinical and professional criteria need careful checking.
Healthcare fieldwork
C-suite and senior decision-makers, business owners, technical professionals, engineers and trades — across technology, finance, manufacturing, construction, education, media and more.
B2B fieldworkHow a project runs
Every project is different, so we take the time to understand the objectives before recruiting a single respondent.
Audience, methodology, markets and timings agreed with you up front, so the recruitment approach fits the study.
Our in-house team chooses the mix of internal resources, custom methods and selected channels for this audience.
Respondents are screened against your criteria and validated, with checks designed to keep out unsuitable and fraudulent sign-ups.
Your dedicated project manager tracks quotas and keeps you updated as recruitment progresses.
Respondents confirmed for interviews, groups or tasks, plus moderation, transcripts or translations if you need them.
Case studies published in full on the current Massive Wave Research website. Each link opens the original page.
The team
Daniela founded Massive Wave Research after progressing from field recruitment into senior project and account management at international agencies, with experience on both the agency and client side.
The team she has built brings 15 years’ experience in the industry: project managers, recruitment specialists, coordination and IT support for respondent validation — working on the principle of “Transparency and Excellence in Action”.
Meet the teamMassive Wave Research recruits people for interviews, focus groups and online studies. See how to join the panel.
Share the audience, method and markets, and we will come back with how we would approach the recruitment.