B2B fieldwork
Reach the right
business minds.
We recruit business professionals, senior stakeholders and specialist audiences across a wide range of industries, roles and seniority levels — for qualitative and quantitative research in the UK, US and selected international markets.
Who we recruit
B2B audiences are busy and often highly specialised. Multi-step screening, verification and quality control make sure each respondent is relevant and genuinely able to speak to the topic.
- C-suite and senior decision-makers
- Business owners and founders (SMB/SME)
- Directors and department heads
- Middle management and operational leaders
- Industry and subject matter experts
- Technical professionals and engineers
- Skilled trades and other professionals
- High-net-worth individuals
Industry areas we recruit across
- Technology
- IT professionals, software developers and technology leaders.
- Finance
- Financial analysts, bankers and investment professionals.
- Manufacturing
- Engineers, production managers and industry specialists.
- Engineering and construction
- Civil engineers, project managers and construction professionals.
- Retail and consumer goods
- Market analysts, brand managers and sales executives.
- Healthcare
- Medical professionals, lab specialists and pharmaceutical experts.
- Education
- Educators, administrators and policymakers.
- Media and advertising
- Media planners, advertising executives and creative professionals.
Formats that respect a professional’s diary
Telephone depth interviews
Flexible scheduling for senior and geographically spread respondents.
Web-assisted interviews
Phone interviews with shared screens for documents, presentations or prototypes.
In-person interviews
Face-to-face sessions where a topic or industry calls for it.
Virtual groups & diaries
Online focus groups, bulletin boards and diary studies over time.
Online surveys
Quantitative samples, with length and complexity designed for the audience.
Choose how much we take on
Respondent recruitment
Verified professionals aligned to your criteria, timelines and methodology.
Recruitment plus support
Screener development, project coordination, translations and transcripts.
Full-service fieldwork
Recruitment, moderation and full project management, with reporting where needed.
B2B case studies
Published in full on the current Massive Wave Research website.
- B2BB2B Recruitment Case Study: HR Professionals & Job Seekers Focus Groupsmassivewaveresearch.com (original website)
- B2BFacility Maintenance & Purchasing Decision-Makersmassivewaveresearch.com (original website)
- B2BDelivering a Complex Multi-Audience Building Products Research Studymassivewaveresearch.com (original website)
- B2BHandpicking Enterprise IT Decision-Makers for a Global B2B Technology Studymassivewaveresearch.com (original website)
- B2BIndustrial Product Testing Research with Construction Professionals in Brazilmassivewaveresearch.com (original website)
- B2BIndustrial Printing Software Researchmassivewaveresearch.com (original website)
Need to reach a hard-to-find professional audience?
Tell us the roles, industries and markets. We will come back with a recruitment approach.